Content creation is the process of identifying a new topic you wish to write about, deciding which form you want the content to take, formalizing your strategy (keyword or otherwise), and then actually producing it. Most content creation processes evolve thorough rounds of editing with other writers, editors and the client before work is ready for publication. A content creator needs to be organized and creative, analytical and associative, disciplined and knowledgeable about a wide variety of topics.
Skills a content creator should have include:
- Strong communication skills.
- Years of experience.
- A strong understanding of the client’s particular industry/niche.
- Ability to work closely with the client to create a content marketing strategy.
- Good organizational and time management skills.
- Willing to customize the content they create to suit the client’s unique needs.
- Understanding of SEO.
> Content writing
Providing relevant content for websites. Every website has a specific target audience and requires the most relevant content. Content should contain keywords aimed towards improving a website's SEO. We take all measure to assure hiring the best fit web-content calibers in the market.
> Transcreation (creative translation)
The process of adapting a message from one language to another, while maintaining its intent, style, tone, and context. It’s also very sensitive when it comes to culture and that something we’re always focusing on.
> Copywriting
Copywriting is the process of writing advertising copy or other promotional materials. Copywriters provide the text for brochures, billboards, websites, emails, advertisements, catalogs and more.
Unlike news or editorial writing, copywriting is all about motivating the reader to take action, more specifically, to purchase, opt-in or otherwise engage with a product, service or company.
Today, the world of copywriting has exploded online, taking its place as a critical component of 75 to 100 or even more types of marketing tools and tactics. These include websites, email messages, online articles, social media posts, blogs, online ads, videos, webinar presentations and so on.
A marketing campaign for just one single product may require all of these types of copywriting and many more, depending on the type of product:
- Online product description (think LL Bean or Amazon).
- Product packaging/label.
- Product ads for Google, Facebook and other popular sites.
- Print magazines.
- Brochures to distributed at trade shows and events.
- Product demo videos.
- White papers or special reports about the targeted uses of the product.
- Email promotion messages.
- Case studies that explain how customers benefit from the product.
- Product specification sheets, user manuals and online materials.
- Articles and blog posts about the product.
- Testimonials and customer reviews.
- Direct mail and/or online web pages.
What is good copywriting?
- Good copywriting addresses a specific audience.
- Good copywriting offers a unique benefit or promise to the target audience.
- Good copywriting provides strong proof that the product is a winner.
- Good copywriting appeals to the target audience with a "call to action".
- Ideally, good copywriting is tested and improved over time to increase sales.
What specific skills does a copywriter need?
- An eye for detail.
- Excellent language skills.
- Curiosity.
- Good reading skills and listening skills.
- The ability to entertain different points of view.
- Research skills.
> Technical writing
Today, technical writing encompasses all documentation of complex technical processes, including white papers, reports, executive summaries and briefs. Any time technical information is conveyed through professional writing, it is, by definition, technical writing. Topics may include the fields of high-tech, manufacturing, engineering, biotech, energy, aerospace, finance, IT and global supply chains. The format is no longer strictly confined to lengthy user manuals. Technical information must constantly be condensed and clearly presented in the form of technical reports, emails, policy briefs, and press releases.
What does a technical writer do?
They often work on multidisciplinary teams serving as the middleman between the engineering and technical staff and the average product user. They work closely with the technical experts to develop a highly accessible communications strategy. Their responsibilities often extend far beyond just writing. They must understand the entire project from top-level goals to the intricacies of implementation.
- Documents drafted by a technical writer
Technical reports - emails conveying technical information – memos - user interface text – user guides and user manuals - press releases - white papers & case studies - executive summaries - balanced scorecards – product descriptions – proposals – reports – websites).
- Skills needed for technical writing
(Research – knowledge of the audience: technical writers often must communicate highly technical information to a non-technical audience - communication skills - technical knowledge – good writing ability – use of digital tools - user research and testing).
- Industries that hire technical writers
(Biotech & Pharmacy – Consulting - Energy and Chemical – Engineering -Information Technology - Financial Services - Government & Nonprofit - Insurance-Manufacturing - Supply Chain).
